2017 Eaton SEMA Project Vehicle Support Program.

Proposal Submission Deadline: July 14, 2017
Award Recipient Notification Date: by July 21, 2017

Eaton Performance is looking to sponsor five (5) vehicles for the 2017 SEMA show by providing one (1) Eaton differential that’s appropriate for the vehicle being built for SEMA.
Available Eaton Performance differentials for SEMA project vehicle builds include:

  • Detroit Locker®
  • Detroit Truetrac®
  • Eaton Posi™
  • Eaton eLocker®
  • Eaton eLocker 4™

Sponsorship requirements

  • High level of paint and build quality.
  • Eaton logo prominently displayed on vehicle using approved brand standards.
  • Commit to periodic design and build check-ins.
  • Promote vehicle through October 30, 2018.
  • Current SEMA member.
  • Use #eatonperformance in all social media updates…plus be willing to share updates with Eaton social media team

Proposals must include

  • An introductory letter defining the vehicle theme, content and 2017 SEMA Show display location.
  • A realistic exterior rendering with the intended colors and modifications accurately defined.
  • A detailed list of upgrades and modifications on the vehicle.
  • Specify which Eaton differential product would be included in the vehicle build.
  • A build timeline with start and completion dates.
  • Promotional, media and social media outreach plan prior to and beyond the SEMA Show (i.e. tour of events, specific magazine feature articles, online or social media promotion, etc.)
  • Examples of previous project vehicles and promotional activities by the applicant.

Offer and benefits

  • Potential display of your vehicle at Eaton promotional events.
  • Potential use of your vehicle in Eaton advertising.
  • Inclusion in the SEMA Show press release from Eaton and posted on
  • Signage in the Eaton booth that directs people to where this sponsored vehicle is located.
This has ended for 2017.